About Vegan Strength Co.

Professional coaching built around strength, health, and sustainable change.

Vegan Strength Co. combines individualized coaching, practical education, and professional collaboration to help clients make meaningful progress without relying on generic plans or all-or-nothing expectations.

Our Mission

Make strength and health more practical, personal, and sustainable

Our mission is to help people build confidence, improve their health, and create routines they can maintain in real life.

We use evidence-informed training, practical nutrition guidance, and ongoing accountability to create programs that reflect each client’s goals, experience, schedule, preferences, and needs.

Our Values
  • Evidence-informed decision-making
  • Individualized support
  • Clear and practical education
  • Respect for client preferences and circumstances
  • Sustainable progress over quick fixes

Our Co-Founders

Two coaches united by a shared commitment to better support

Vegan Strength Co. was co-founded by two coaches committed to helping clients build strength, confidence, consistency, and healthier lives through individualized support.

Sarah Antonie, Co-Founder and Head Coach of Vegan Strength Co.
Co-Founder and Head Coach

Sarah Antonie

An IFBB Figure Pro, ACE Certified Personal Trainer, MBA, and experienced coach with more than a decade of work across strength training, nutrition support, and lifestyle coaching.

Sarah specializes in strength development, muscle building, bodybuilding, plant-based performance, sustainable behavior change, and helping clients create structured routines that fit their lives.

Kiana Wilson, Co-Founder and Head Coach of Vegan Strength Co.
Co-Founder and Head Coach

Kiana Wilson

A Certified Personal Trainer and Registered Nutritionist with a BSc in Sport and Exercise Science and an MSc in Nutritional Science. She takes an evidence-based approach to nutrition and training, creating personalized programs that are practical, progressive, and tailored to each client’s goals and lifestyle.

With experience in nutrition coaching, strength and conditioning, and exercise science, Kiana provides ongoing guidance, accountability, and support to help clients build strength, improve their fitness, and develop sustainable habits.

Nutrition Support

Registered Dietitian Collaboration

Registered Dietitian review is included within applicable coaching and corporate wellness services to support evidence-informed nutrition guidance within professional scope.

This collaboration helps ensure that nutrition plans and recommendations are appropriate, practical, and aligned with each client’s needs.

Clinical Support

Nurse Practitioner Collaboration

Select services may include Nurse Practitioner involvement for health education, bloodwork review, or other appropriate clinical support.

Clinical services are kept clearly separate from general fitness coaching and depend on the specific service being provided.

Why We Founded Vegan Strength Co.

Coaching should be personal, collaborative, and built for real life

Too many people receive generic plans, limited communication, or advice that does not account for their actual schedule, experience, preferences, or challenges.

Vegan Strength Co. was created to offer a more thoughtful approach: individualized programming, ongoing accountability, practical education, and professional collaboration when additional support is appropriate.

What Makes Our Approach Different
  • No cookie-cutter training plans
  • No shame-based coaching
  • No all-or-nothing expectations
  • Programs that evolve with client progress
  • Collaboration across coaching, nutrition, and health

Our Coaching Philosophy

The program should adapt to the person

Effective coaching should respond to the client rather than forcing the client into a rigid template.

01

Individualized Programming

Training and nutrition support are built around the client’s goals, experience, schedule, equipment, limitations, and preferences.

02

Ongoing Adjustment

Programs are updated based on progress, recovery, feedback, changing priorities, and real-life circumstances.

03

Practical Education

Clients receive clear explanations and actionable guidance so they understand what they are doing and why it matters.

What Clients Can Expect

Clear communication and support throughout the process

Clients should understand what is expected, know how to ask for help, and feel supported as their program progresses.

Our role is not only to provide a plan, but to help clients implement it, adjust it, and build the skills needed for long-term progress.

Learn About 1:1 Coaching →
Client Experience
  • Clear expectations and communication
  • Programs built around individual needs
  • Professional collaboration when appropriate
  • Ongoing adjustments based on progress
  • Support without judgment or shame

Work With Us

Find the service that matches your goals

Explore personalized coaching, self-guided digital programs, or corporate lifestyle medicine services.

Contact Vegan Strength Co.